In an interview with Wired magazine, Adelson stated that "Every single thing has changed" and that "the entire website has been rewritten." He had been the company's CEO since its inception.Kevin Rose, another original founder, stepped in temporarily as CEO and Chairman.Digg's v4 release on August 25, 2010, was marred by site-wide bugs and glitches. Beyond the release, Digg faced problems due to so-called "power users" who would manipulate the article recommendation features to only support one another's postings, flooding the site with articles only from these users and making it impossible to have genuine content from non-power users appear on the front page.
Additions and improvements were made throughout the website's first years.
Progressive blogger Ole Ole Olson wrote in August 2010 that Digg Patriots undertook a year-long effort of organized burying of seemingly liberal articles from Digg's Upcoming module.
He also accused leading members of vexatiously reporting liberal users for banning (and those who seemed liberal), and creating "sleeper" accounts in the event of administrators banning their accounts.
It formerly had been a popular social news website, allowing people to vote web content up or down, called digging and burying, respectively. The "seven figure" investment would give Gannett access to real-time trend analysis of Digg's 7.5 million pieces of content.
Digg started as an experiment in November 2004 by collaborators Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson.