Aside from these tools, You Tube creators make the bulk of their living from revenue generated from advertising, and from brand endorsement (influencer marketing) deals.
It also incentivizes creators to broadcast live on You Tube more often.
Super Chat has rolled out in limited beta to select partners, with a broader rollout slated for the end of January.
This new way to earn money will be welcomed by You Tube creators.
"Smartphones provide all the critical pieces for these new services.
Brands are increasingly using live streaming to reach audiences.
Its importance has grown significantly thanks to substantial investments by social platforms such as Facebook, You Tube, Snapchat, and Twitter to build and enhance their live-streaming platforms. 88% of agency respondents stated that they “might” or “definitely will” invest in live stream video advertising over the next six months, according to a recent Trusted Media Brands survey.
Online video has become a key part of the strategic business model for both brands and marketers as they seek more innovative ways to capture consumer attention.
Creative live streaming video initiatives and campaigns are a way for companies to cut through the digital clutter and have emerged as the medium of choice not only for person-to-person sharing, but also for business-to-consumer (B2C) and business-to-business (B2B) communication.