The three worked closely together for several months, and launched Snapchat as "Picaboo" on the i OS operating system on July 8, 2011.On May 8, 2012, Reggie Brown sent an email to Evan Spiegel during their senior year at Stanford in which he offered to re-negotiate his equitable share regarding ownership of the company.The Stories functionality was later expanded to "Live Stories", letting users at on-location events contribute snaps to a curated story available to all Snapchat users.In January 2015, Snapchat introduced "Discover", a designated area within the app focused on ad-supported short-form content from major publishers.
Snapchat has become notable for representing a new, mobile-first direction for social media. in September 2016, along with announcing Spectacles, a pair of smartglasses with a camera capable of recording ten seconds of video.
When, in April 2011, Spiegel floated the product idea in front of his class as a final project, the classmates focused on the impermanent aspect of the potential product, and balked at the thought of temporary photos.
Murphy was eventually brought into the project to write the source code for the application, and Picaboo first launched as an i OS-only app in July 2011.
Lawyers for Snapchat responded by insisting that he had never had any creative connection to the product.
The attorneys also accused Brown of committing fraud against Spiegel and Murphy by falsely claiming to be a product inventor.