Grindr will need to refine its tool set in order to appeal to straights, not to mention to stay ahead of competing gay geolocators like Jack’d and Boy Ahoy. From a user’s perspective, it’s beneficial to have one place where all the guys are, instead of hundreds.” That’s certainly an ideal model for meat markets.
We always encourage people to not rely on it, and not have it replace real life.” The strength of Grindr, Joel says, is that is brings guys closer together — and not necessarily in a rubby-humpy sort of way.
“We’re still working on the implementation,” he says. it’s not specifically the place that I’m so interested in, but I’m interested in the congregation of people there. “We see a lot of demand from non-gays,” notes Joel.
“I think that’s interesting because what we’ve done with Grindr is shown the rest of the world that there’s a new way, and a better way, to socialize.” Of course, straight people have no shortage of dating tools, and a much wider pool than gays.
“For me, the most important thing is to have you meet people who are similar to you, who have similar interests.” So, for example, no more awkwardness and frustration between users who are looking for sexytime and users who are monogamous gays just looking for friends. You can’t talk down to them.” He was similarly nonchalant when we asked how closely he monitors his competitors. I don’t know their daily users, but I suspect we have more users on a daily basis than they have total users. I think the most important thing for the user is the size of the network. It’s about getting to know each other more closely, and staying in touch.
And speaking of sexytime, we asked Joel if he sees the Grindr environment as an opportunity to present messages about safer sex. “I don’t spend too much time looking at them,” he said. “This notion of a connected community is quite powerful,” he said.