The site's slogan, "City folk just don't get it" really sums it up quite well.
Even if you don't exactly consider yourself to be the most experienced horseback rider, you can still sign up, as long as you have a genuine interest in horses. Diaper Mates is an online dating site for people who are into the adult baby lifestyle/fetish and like wearing diapers.
Singles want more options these days, and it's paved the way for new online dating services to pop up on the Internet -- many of which take much more specific approaches to matching people up other than by looking at any two users' profile information and finding similarities between them.
You might be surprised to find out what kind of strange, highly niche-specific dating services there are now available, with more popping up all the time.
Online dating has never been more popular than it is now, and it's not uncommon anymore to actually know someone who managed to develop a successful relationship after signing up on a dating site and using it to meet up with potential matches.
The biggest platforms like Match, Zoosk, e Harmony, Plenty of Fish and Ok Cupid have millions of monthly users, but a sizeable user base and a dominant spot in the market doesn't mean they've ultimately cracked the code when it comes to solving everyone's love lives.