On May 6, 2008, ABC announced that starting with the third season, Ugly Betty would return to New York City and start production there.
The move was done to bring the authenticity of the great series' setting into the show and to take advantage of a tax credit offered by the State of New York's Governors Office of Motion Picture and Television Development.
Ferrera commented on the reason why they did this: "The issues coming up with the actors’ contracts are very similar to what the writers are dealing with right now, and we have to stay united and stand strong within the creative community for what we believe is fair." On November 25, the cast appeared in a 38-second video for "Speechless Hollywood" in which a black & white camera pulled away from a close up of Ferrera to showing her co-stars sitting next to her as they look directly at the camera without speaking.
Unfortunately on the day the renewal was announced, two of the show's executive producers, Marco Pennette and James Hayman, were let go.
The two-episode season finale aired on Thursday, May 21 from 8–10 pm.In January 2009, ABC announced that it was putting Ugly Betty on hold to make room for the new comedies In the Motherhood and Samantha Who? The series' aired one more original episode on March 19, 2009.On Sunday, March 15, 2009, ABC announced that, after a five-week break, Ugly Betty would return for its final five episodes of the season on Thursday, April 30, 2009.The series is based on Fernando Gaitán's Colombian telenovela Yo soy Betty, la fea, which has had many other international adaptations.It was produced by Silent H, Ventanarosa, and Reveille Productions partnered with ABC Studios and executive produced by Salma Hayek, Silvio Horta, Ben Silverman, Jose Tamez, and Joel Fields.