Warren decided to work towards a system, which would allow couples who had similar characteristics and personality traits to be able to find each other and start dating.
He believed that couples that were similar in many respects were more likely to stick together and have healthier relationships and marriages than those couples that had big differences between them.
As a website, it has continued to develop and advance to suit the needs of its users and overall membership.
Unlike many other online dating website, e Harmony has the funds and the infrastructure to have their own scientific laboratories known as e Harmony Labs which is a research facility on dating and relationships.
e Harmony only comes second to in terms of the amount of people using online dating in the U. e Harmony is still trying to improve upon itself by adding more members each year, retaining old members who haven’t found love yet, and finding responsible advertisers who are not pushy or too flashy on the website.
Since e Harmony is one of the oldest online dating websites, it currently faces challenges from OKCupid and Plenty of Fish while adapting to the growth of new mobile applications dealing with dating such as Tinder and Bumble. Neil Clark Warren, recently stepped down as CEO of e and was replaced by Grant Langston in July of 2016. Langston is a former vice president of brand marketing who may be able to move the company forward in terms of competing with other online dating behemoths and to better improve the company’s advertising platform.
This research facility helps make the algorithms and science behind matching the millions of members who use e Harmony every day.
In addition, e Harmony publishes dating advice in a different website known as e Harmony Advice in order to give tips to singles who are struggling in the dating game.