“I’ve taught lots of people how to use it in print—even on business cards, to get people to actually visit your website instead of throwing your business card in their drawer.” He gives examples of some recent subject lines that proved powerful: “Guess who knocked on my door at 4 a.m.?
,” “Boy Did I Get in Trouble,” and “He Really Screwed Me Over.” “The secret to getting a cold email to be opened is in creating a solid subject lines that is intriguing, suggests that the recipient has a problem and that you can solve it,” says Sharon M.
That can mean adding quizzes, search bars, or image galleries to the email.
Adding a comment like “I know we have not spoken before, but…” or “Apologies for the cold email…” can do wonders to ingratiating you to a person in your first interaction.
“The result: I booked seven presentations during nursing week 2017, and earned ,000 compared to last year’s ,000,” she says.
And for other ways to pad your pockets with margins like that, check out the 20 most lucrative side gig ideas out there.
Weinstein, a registered nurse and speaker/author on the subject of work/life balance.
She gives the example of a cold open email campaign launched last fall to 100 chief nursing officers, putting as the subject line, “Let’s Celebrate Nursing Week Together.” She urged the recipients to start thinking about National Nurses Week (which didn’t actually occur until the following May)—something that was probably not on their radar in November the preceding year.