Reflecting on sunglasses as an accessory, Sunday Times Style's senior fashion writer Colin Mc Dowell suggested that, whereas women had been sure that the poise of Jacqueline Kennedy (1929–94) and Audrey Hepburn (1929–93), style icons of the mid-20th century, had been due to their shading their eyes, "Wags ...
far from using dark glasses to encourage others to leave them alone, treat them as a weapon to attract and excite the paparazzi".
Interest in the partners of footballers dates back at least to the late 1950s when the long-serving England captain Billy Wright married the singer Joy Beverley.
By the late 1960s, then-captain Bobby Moore (1941–93) and his first wife Tina had become regarded as a stylish and "golden" couple.
Priorities have changed for footballers and they are being dictated to by their wives and girlfriends." It was widely assumed that perceptions of the lifestyle of Victoria Beckham influenced the ITV drama series Footballers' Wives (2002) and in particular the character of Chardonnay Lane-Pascoe (played by Susie Amy).
The WAGs' activities did however provide a "benchmark" of sorts.
A Labour member of the UK Parliament, Denis Mac Shane, described the Conservative Party's summer ball of 2006 (for which tickets cost £400) as "mak[ing] the WAGs of Baden Baden look like the Bloomsbury set", a comparison with the "Bohemian" artistic group of the early 20th century that grew up initially around sisters Vanessa Bell and Virginia Woolf.
" However, some women did aspire to the "WAG" look.
Mrs Rooney noted that "apparently more and more women are getting into debt because they try to shop and party like a footballer's wife.