This is one of the biggest myths in all of marketing (especially for technical people! We’ve developed a lot of systems to make sure we create material on a regular basis. What’s your number one strategy to keep your list hot, so that people always want to open your emails?
In the old days, I used to just wake up and decide what to write about: taxes, tipping, weddings, etc. I also keep a massive list of random ideas, from “introductions to emails” to long ideas. We think about email very differently than most people: - Our emails are long, sometimes very long. We’ve been sending 3–4 emails [per week] for 8 years. (And people love it.)- We don’t really spend much time testing subject lines. The simplest way to put that is: When you see an email from Ramit Sethi or , how do you feel?
He also uses it in the morning when we all need to be in the bathroom.” – Charlie, 1st year.
When I sit down to write, everything is ready to go. We’re not trying to sell anything in the vast majority of our emails. (And that unsubscribe can be worth ,000 to us.) That means every single email has to be superb, every time, no exceptions.So this is what we do:- Write stories, not just lectures. Think of a retail store — they love to keep it fresh.If you read any of our emails, you’re going to find stories about weird business lessons I learned, how I’m afraid to use a bidet, or even my thoughts on parenting/relationships. There’s only so many times someone can sell you a damn ebook!If you really need to shower, ask It’s rude to constantly use it when you don’t pay the bills.“My flatmate’s boyfriend showers more than I do, who needs to shower twice in day!