At this stage every member is precious, don't lose them! As soon as your new members feel comfortable on your site and with yourself, connect with them outside - on external social networks and do the same thing that you did with your own friends in Step 3. The sites should be related to yours, but not directly competing.Be careful - you’re still a stranger, so stay humble and only talk about achievements of your new friends. In our paper-planes site example, we’d be looking for a site about origami, a community of model-planes fans, and an official site of some popular paper-plane competition.You want admins to get a bit more comfortable with you first.You know what is the best organic fertiliser, pesticide and herbicide, all-in-one? By now you will have about 100-200 profiles on your site. Reach out, help to build a profile, show your best content, introduce other members. Monitor your membership base and when someone hasn’t been online for a couple of weeks - reach out.In this post I’ll show you how to get the first 1000 real members join your site. This will be the profile that greets new people, profile that will set the tone and theme of the site, profile that will show if you even care about getting your community off the ground. Anonymous “username” or real “full name”, depending on your niche and Dolphin settings. Your profile description is a piece of text that thousands of people will be reading every day (fingers crossed). Back to the paper-planes example - it could be a picture of your best model up in the air, with awestruck kids in the background. It will have to take you at least a week to do this, but it must be done. This is going to be the main body of content for your site. Dolphin will convert them for you, but make sure to set up high-quality conversion and playback. Take a 2-week vacation with resolve to post 5 amazing items a day, with 4 extra days for interlinking them.
This is a micro-social-network already and you need to put the first wires together. The big busy world may not really care that much about your friends, and they may not be eager enough yet to promote your site on their own. Just activate what you need - Profiles, Photos, Videos, Music, Groups, Events, Blogs, Forums, Files, Messenger, Chat, Store, etc. It's like all those popular social sites mixed in one.Promote via your profile, carefully tagging and referencing. So, you won’t go around posting links to your site in comments and forums everywhere. You will see a much better tolerance for posts like “”.Promote on their profile, commenting on how cool the content is and how shy your friend is to not share it yet. Naturally, you would only post such links in places where it adds value to discussion and context.