How then is this mobile revolution changing the attitudes of the next gen of young boys and girls in India?And more importantly, how is it influencing the choices they make? Are they really as promiscuous as the media would have us believe? Unable to find satisfactory answers to my questions, I traded a quiet evening at home with driving through traffic snarls to a nightclub to figure out what the millennials, half my age, are thinking (or rather, doing).
“I really do not have much time to socialise after a hectic day at work.Being on a dating app is like walking into a room full of beautiful people and realising you could date all of them. You make your destiny just by the direction in which you swipe on the mobile screen. And dating apps in India facilitate all of this.”With 38,000 “hand-picked” users from 60 plus countries, Able claims that 25 percent of their user base has connected with somebody they were genuinely interested in meeting.“Compared to men, urban women are almost as pro-active in reaching out to men who meet their own set of expectations,” he says, sharing his insights into human behavior, adding, “though single Indians under 24 are less likely to pay for a dating service.” That should not be a concern because last year this sector was flush with VC funds, and startups like i Crushi Flush, Banihal, Truly Madly, Plush, and Dil Mil, including Aisle received a lot of VC love.The millennials are making their presence felt everywhere.They have freedom and access like never before – riding on the touch of the magic screen on their smartphones.