Siren, named for the mythical beauties who lured sailors to shipwreck on rocky shores, was founded by Seattle artist Susie J.
Lee, who has often created mixed-medium works that use technology to comment on connection and isolation.
Siren aims to create a more dynamic format than other apps, whose “static” profiles Lee found unappealing; she’s compared other sites’ inventories of humans to morgues.
By contrast, Siren lets men see women’s answers to a new question each day before they ever see their faces, in hopes of building attraction based on affinity rather than appearance.
(When the app started, the questions were penned by Seattle artists.) Artists often deal with visibility and lack thereof, and one of Siren’s main selling points is that it aims to discourage the creepy, harassing guys who plague other dating sites and apps by allowing women to remain invisible until they decide they like a guy. It allows you to indicate whether you are male or female or if you don’t classify yourself in that binary way.
“This is a site that should be compassionate to people who want to make meaningful connections, and how do you do that?
” It was an art project that spurred Lee to get a smart phone in the first place, which led to her investigation of dating apps, Lee said in the same interview.